TikTok is building a solution that works like a data clean room called PrivacyGo. PrivacyGo may boost TikTok's pitch to brands as regulations and privacy rules weaken ad targeting. TikTok is developing a new privacy-tech solution for advertisers called PrivacyGo, a company spokesperson confirmed to Insider. Though TikTok is a much smaller ad seller compared to Google, Meta, and Amazon, it has been building solutions to entice advertiser budgets. In February, it rolled out new ad tools for small businesses — the types of companies that account for the most ad revenue on Meta and Google.

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Persons: TikTok, PrivacyGo, Myles Younger Organizations: Apple, Tech, Google, Meta, United, Government, National Intelligence Law Locations: United States, Beijing